Having a high degree of integrity which guides your decision making. This means you avoid short cuts and assume that every decision has the potential to be examined on the front page of the local newspaper and therefore must be ethical, safe, mutually beneficial to the customer and the company, and consistent with the values of the organization.

Being proactive and figuring out where mistakes are likely to happen and correcting them in advance.

Never badmouthing the competition, even when invited to do so by the customer.

Working constantly and consistently to improve your knowledge of the product and the industry.

Honing your presentation skills to improve your chances for a sale.

Taking 100 percent responsibility for communication between yourself and the customer and being willing to admit your mistakes upfront.

Presenting yourself and your product in the most flattering way possible. This means professional dress and sharp, clean, up-to-date sales materials.

Being willing to recommend a competitor to the customer when it is clear that would be in the customer's best interest.